35% Lower Acquisition Costs. 1.8× Better Leads. Trust Restored in Just 8 Weeks.

Sadvy cut acquisition costs by 35%, increased qualified leads 1.8x, and boosted brand trust for a financial services firm in just 8 weeks.

Overview

This document outlines a case study detailing how Sadvy helped a mid-sized financial services firm overcome challenges related to high advertising costs, poor lead quality, and a lack of online trust. By redesigning their landing funnel, shifting their ad strategy, and implementing trust-building elements, Sadvy achieved significant improvements in cost per acquisition, lead quality, and brand credibility.

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Client Overview

Our client, a mid-sized financial services firm, faced the classic challenge: high ad spends with poor-quality leads, and an online presence that didn’t inspire trust.

Problem

Cost per lead was rising month-on-month. The increasing cost of acquiring leads was unsustainable and negatively impacted their return on investment.
Low trust factor online compared to competitors. Their online presence failed to inspire confidence in potential clients, leading to missed opportunities.
Website lacked authority signals like testimonials or case studies. The absence of social proof and demonstrable success stories further eroded trust and credibility.

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Sadvy’s Solution

Redesigned funnel with trust elements (testimonials, certifications, badges) to boost credibility and conversions.
Shifted ads to LinkedIn + Google Search, reaching high-intent prospects.
Created a lead magnet (financial planning checklist) to capture and nurture quality leads.

Result

- 35% ↓ Cost per Acquisition: The cost of acquiring a new customer decreased by 35%, significantly improving the client’s return on investment.
- 1.8x ↑ Qualified Leads: The number of qualified leads increased by 80%, indicating a substantial improvement in the quality of leads generated
- Brand credibility boosted, with increased trust confirmed through positive testimonial feedback.

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Client's Quote

“Sadvy didn’t just cut our lead costs, they made us look trustworthy online. Prospects started booking calls directly instead of hesitating.”