Welcome to SADVY, This Privacy Policy explains how SADVY, a digital marketing, growth consulting, lead generation, and automation agency serving Manufacturers, Wholesalers & Distributors, collects, uses, discloses, and safeguards your information when you visit our website SADVY.com  or engage with our services.

By accessing or using our Website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Website or use our services.

SADVY is a specialized digital marketing and growth consulting agency headquartered in Mumbai, India. We provide comprehensive marketing solutions including:

• Digital Marketing Strategy & Execution
• Growth Consulting & Business Development
• Lead Generation & Sales Automation
• Marketing Automation & CRM Implementation
• Performance Marketing & Advertising
• Content Marketing & SEO Services

Our primary clientele consists of B2B businesses including Manufacturers, Wholesalers, and Distributors seeking to grow their market presence and generate qualified leads.

Data Controller: SADVY
Contact Email: hello@sadvy.com

3.1 Personal Information

We collect personal information that you voluntarily provide to us when you express interest in obtaining information about us or our services, participate in activities on the Website, or otherwise contact us. This includes:

• Identity Data: Full name, job title, designation
• Contact Data: Email address, phone number, WhatsApp number, business address
• Company Data: Company name, industry, company size, website URL
• Professional Data: LinkedIn profile, professional background

3.2 Business Information

To provide tailored marketing solutions, we may collect business-related information including:

• Marketing Data: Current marketing budget, past marketing performance, campaign objectives
• Business Goals: Growth targets, lead generation requirements, sales objectives
• Competitive Information: Industry challenges, market positioning goals
• Service Preferences: Preferred communication channels, service requirements

3.3 Automatically Collected Data

When you access our Website, we automatically collect certain information about your device and browsing behavior:

• Device Information: IP address, browser type and version, operating system, device type
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
• Location Data: Approximate geographic location based on IP address
• Technical Data: Screen resolution, language preferences, time zone

We use various tracking technologies to collect and store information about your visit to our Website. These technologies help us understand user behavior, improve our services, and deliver targeted advertising:

We collect and process your data for the following lawful purposes:

• Service Delivery: To provide, operate, and maintain our marketing and consulting services
• Communication: To respond to inquiries, send service updates, and provide customer support
• Personalization: To tailor our services and recommendations to your business needs
• Marketing: To send promotional communications about our services (with your consent)
• Analytics: To analyze website usage and improve user experience
• Advertising: To deliver targeted advertising and measure campaign effectiveness
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Business Operations: To manage our business relationships and contractual obligations
• Security: To protect our Website, services, and users from fraud and unauthorized access

6.1 Email Communications

We may send you emails for the following purposes:

• Transactional Emails: Service confirmations, invoices, and account-related notifications
• Marketing Emails: Newsletters, promotional offers, industry insights, and case studies (with your consent)
• Service Updates: Important updates about our services or this Privacy Policy

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any email or contacting us directly.

6.2 WhatsApp Communications

With your explicit consent, we may communicate via WhatsApp for:

• Quick responses to service inquiries
• Project updates and delivery notifications
• Promotional messages about relevant services
• Customer support and troubleshooting

6.3 Newsletter Subscriptions

Our newsletter provides valuable insights on digital marketing trends, growth strategies, and industry updates for B2B businesses. Subscription is entirely voluntary, and you may unsubscribe at any time.

We use your data to deliver personalized marketing and advertising experiences:

• Retargeting: Display relevant ads to previous website visitors across social media platforms and advertising networks
• Lookalike Audiences: Create similar audience profiles to reach potential clients with characteristics matching our existing customers
• Custom Audiences: Use email lists (with consent) to deliver targeted advertising on platforms like Facebook, LinkedIn, and Google
• Conversion Tracking: Measure the effectiveness of our advertising campaigns and optimize performance

You can opt out of personalized advertising by adjusting your preferences in the respective platform settings (Facebook Ad Preferences, Google Ad Settings, LinkedIn Ad Preferences).

We may share your information with trusted third-party service providers who assist us in operating our business. These partners are contractually obligated to protect your data:

8.1 Categories of Third-Party Vendors

• CRM Platforms: HubSpot, Salesforce, Zoho CRM for managing customer relationships
• Analytics Providers: Google Analytics, Hotjar, Microsoft Clarity for website analytics
• Email Marketing Tools: Mailchimp, SendGrid, ActiveCampaign for email communications
• Advertising Platforms: Meta (Facebook/Instagram), Google Ads, LinkedIn for advertising
• Payment Gateways: Razorpay, Stripe, PayPal for secure payment processing
• Cloud Services: AWS, Google Cloud for data storage and hosting
• Communication Tools: WhatsApp Business API, Intercom for customer support

8.2 Other Disclosures

We may also disclose your information:

• To comply with legal obligations or respond to lawful requests from authorities
• To protect our rights, privacy, safety, or property, or that of our users
• In connection with a merger, acquisition, or sale of assets (with prior notice)
• With your explicit consent for any other purpose

SADVY is committed to complying with applicable data protection laws and regulations worldwide:

9.1 General Data Protection Regulation (GDPR)

For users in the European Economic Area (EEA), we process personal data under the following legal bases:

• Consent: Where you have given explicit consent for specific processing
• Contract: Where processing is necessary for the performance of a contract
• Legitimate Interest: Where processing is necessary for our legitimate business interests
• Legal Obligation: Where processing is required by law

9.2 California Consumer Privacy Act (CCPA)

California residents have specific rights including:

• Right to know what personal information is collected and how it’s used
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

9.3 Digital Personal Data Protection Act, 2023 (India DPDP Act)

As a company based in India, we comply with the DPDP Act 2023, which provides:

• Rights to access, correction, and erasure of personal data
• Right to withdraw consent at any time
• Right to grievance redressal
• Protection against unauthorized data processing

For any DPDP Act-related queries, contact our Data Protection Officer at hello@sadvy.com.

We implement robust security measures to protect your personal information:

• Encryption: All data transmissions are encrypted using SSL/TLS protocols
• Access Controls: Strict role-based access controls limit data access to authorized personnel
• Secure Infrastructure: Data is stored on secure, access-controlled servers with regular security audits
• Employee Training: Regular security awareness training for all team members
• Incident Response: Documented procedures for responding to data breaches
• Vendor Security: Third-party vendors are vetted for security compliance
• Regular Backups: Automated backups to prevent data loss

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Active Client Data: Retained for the duration of our business relationship plus 5 years for legal and tax purposes
• Inquiry Data: Retained for 2 years from the last interaction unless converted to client
• Marketing Data: Retained until you unsubscribe or request deletion
• Analytics Data: Aggregated analytics data retained for up to 26 months
• Legal Records: Retained as required by applicable laws and regulations

Upon expiration of the retention period, personal data is securely deleted or anonymized.

Cookies are small text files placed on your device when you visit our Website. We use the following types of cookies:

12.1 Essential Cookies

Necessary for the Website to function properly. These cannot be disabled and do not require consent.

12.2 Analytics Cookies

Help us understand how visitors interact with our Website by collecting anonymous usage data (Google Analytics, Hotjar, Clarity).

12.3 Functional Cookies

Remember your preferences (language, region) to provide enhanced, personalized features.

12.4 Marketing Cookies

Track your activity across websites to deliver targeted advertising (Meta Pixel, LinkedIn Insight Tag, Google Ads).

12.5 Managing Cookies

You can manage cookie preferences through:

• Our cookie consent banner when first visiting the Website
• Your browser settings to block or delete cookies
• Platform-specific opt-out tools (Google, Facebook, LinkedIn)

Note: Disabling certain cookies may affect Website functionality.

We use WhatsApp Business API for client communication. By providing your WhatsApp number and consent:

• You agree to receive business-related messages via WhatsApp
• Your phone number and chat history may be processed by WhatsApp (Meta) under their privacy policy
• We may send service updates, promotional content, and support messages
• Messages are end-to-end encrypted by WhatsApp

Opt-out: Reply “STOP” to any WhatsApp message or email us at hello@sadvy.com.

Our Website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at hello@sadvy.com.

Upon verification, we will promptly delete such information from our records.

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from your jurisdiction.

When we transfer data internationally, we ensure appropriate safeguards are in place:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions for countries with equivalent data protection standards
• Binding Corporate Rules for intra-group transfers
• Certification mechanisms such as EU-U.S. Data Privacy Framework

By using our Website and services, you consent to the transfer of your information to India and other countries where our service providers operate.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes:

• We will update the “Last Updated” date at the top of this policy
• We will notify you via email (if you have subscribed) or prominent notice on our Website
• For significant changes, we may request renewed consent where required by law

We encourage you to periodically review this Privacy Policy to stay informed about how we protect your information.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us.